Backstory

A zombie appeared from behind a hedge. Then another. Then suddenly, a whole bunch of moms were dancing in the street.

We weren’t dancers. We were moms with a slightly questionable idea.

In 2016, we secretly learned Michael Jackson’s Thriller, inventing excuses to disappear for rehearsals - girls’ nights, exercise classes, book clubs. Anything to keep the flash mob surprise alive. Then we danced in the middle of kids Trick-or-Treating.

It was messy. Hilarious. Utterly unexpected. And wildly fun.

We thought it was a one-time Halloween stunt. It wasn’t.

The videos took off. Millions of people watched. But what they saw wasn’t really about dancing. They saw themselves - everyday women who spend so much time taking care of everyone else. Women who had forgotten what it felt like to simply play. To be silly. To try something they might not be good at. To do something just because it was fun and made them smile.

And somehow, a Halloween prank gave us permission to do all of it.

Then came the question that changed everything: What if all this fun could actually do some good?

What began as play found a purpose. We started dancing for breast cancer research. And a prank became a tradition. A tradition became a community. And a community became a movement.

Today, MOMbies® is known for imaginative costumes, creative storytelling and surprise performances seen by millions around the world. But the heart of MOMbies has never changed. We are not experienced performers. We are everyday moms - just brave enough to show up.

Moms who believe laughter is powerful. Moms who believe friendship can change everything. Moms who believe community matters. Moms who believe joy is not frivolous - it’s fuel.

Together, we’ve raised more than $1.3 million for breast cancer research.

But the fundraising is only part of the story. The rest is the friendships. The confidence. The laughter. The memories. The feeling of showing up together and discovering that we are capable of more than we thought.

Because sometimes, the things that matter most start with the things that make the least sense. A little mischief. A lot of heart. A willingness to dance.

We dance for the women we love. We dance for hope. We dance for a future with better treatments.

We are MOMbies®.

Ordinary Moms. Extraordinary Impact.

And we’re just getting started.

With love & a little mischief,
Terry Davis
Founder & Director, MOMbies®